The factory grew because the work was honest. A small office appeared in 1952. Automation arrived in 1963, then a second plant in Zogno in 1974. Each expansion followed demand — from customers who had found something they couldn't source elsewhere. By the time Minelli reached five plants and 250 craftsmen, the standard hadn't moved. The founding question — is this piece better than the last one — remained the only question that mattered.

Four generations of craftsmanship aren’t history—they’re hard-earned knowledge in every line, contour, and piece of walnut. We’ve seen what fails, fixed what others miss, and refined what matters—balance, strength, precision, and feel. The result: fewer compromises, smarter design, and performance that matches the beauty. With WOOX, you inherit decades of doing it right.

In 2015 Minelli crossed the Atlantic. Not to scale, but to serve. The American market wanted what Bergamo had spent 78 years building. Five years later, in 2020, that presence became WOOX — an artisanal line of high-performance outdoor gear developed in the United States, made on the same standard Francesco set in a narrow Alpine valley where, as the company still notes, the sun is just peeking through.